Crystal Pepsi was discontinued in 1993, but the brand has history still.
Pepsi Clear[]
In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time. On August 22, 2008, PepsiCo filed for trademarks on the product names "Pepsi Clear" and "Diet Pepsi Clear."
Revival and rereleases[edit][]
n September 2014, following a Facebook campaign by consumers, The Coca-Cola Company reintroduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi.[14]
In March 2015, an online campaign to bring back Crystal Pepsi began. The following month, a second and completely separate petition was spearheaded by an online competitive eating personality, Kevin Strahle, also known as The L.A. Beast. This generated enough interest for a call-in and email campaign, featuring around 37,000 Change.org petition signatures,[15] tens of thousands of Twitter, YouTube, and Instagram tagged comments, 15 billboards erected around the Los Angeles area, and a commitment to ride a mobile billboard truck at Pepsi's headquarters in Purchase, New York with a gathering of supporters at a park nearby[16] on June 15 and 16, 2015.[17][18][19][20][21][22][23] The interest from this campaign led to an official response by PepsiCo. on June 8, 2015: "We've had customers ask us to bring back their favorite products before, but never with your level of enthusiasm and humor. We're lucky to have a Pepsi superfan like you on our side. We definitely hear you and your followers and we think you'll all be happy with what's in store. Stay tuned."[24]
In November 2015, Pepsi hinted on its Twitter page that the beverage would make a comeback. In December 2015, Pepsi announced that fans of the drink could win one of 13,000 six-packs of the beverage by entering a sweepstakes via a mobile application or online at Pepsipass.com between December 10 and 11. Winners selected during the following week would receive the beverage in time for Christmas.[25]
On June 30, 2016, Pepsi announced that the drink would be making a second return, reaching Canadian stores on July 7, and American stores on August 8, 2016.[citation needed] Unlike the original release in the 1990s, the drink as released in 2015 and 2016 contains caffeine and sodium benzoate, a preservative.[26]
In October 2016, Pepsi rereleased the drink in the United States again for a limited time exclusively on Amazon.com through its Prime Pantry service, sold in 8 packs. On November 1, 2016, Pepsi announced that the drink would be making a third return for 2017. On July 19, People magazine released an article stating that Crystal Pepsi would be back one final time on August 14, and that Crystal Pepsi-themed music festivals would be held at baseball stadiums around the US with performers Busta Rhymes and Salt-n-Pepa.