Crystal Pepsi was discontinued in 1993, but the brand has history still.
Pepsi Clear Edit
In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time. On August 22, 2008, PepsiCo filed for trademarks on the product names "Pepsi Clear" and "Diet Pepsi Clear."
Revival and rereleases Edit
n September 2014, following a Facebook campaign by consumers, The Coca-Cola Company reintroduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi.
In March 2015, an online campaign to bring back Crystal Pepsi began. The following month, a second and completely separate petition was spearheaded by an online competitive eating personality, Kevin Strahle, also known as The L.A. Beast. This generated enough interest for a call-in and email campaign, featuring around 37,000 Change.org petition signatures, tens of thousands of Twitter, YouTube, and Instagram tagged comments, 15 billboards erected around the Los Angeles area, and a commitment to ride a mobile billboard truck at Pepsi's headquarters in Purchase, New York with a gathering of supporters at a park nearby on June 15 and 16, 2015. The interest from this campaign led to an official response by PepsiCo. on June 8, 2015: "We've had customers ask us to bring back their favorite products before, but never with your level of enthusiasm and humor. We're lucky to have a Pepsi superfan like you on our side. We definitely hear you and your followers and we think you'll all be happy with what's in store. Stay tuned."
In November 2015, Pepsi hinted on its Twitter page that the beverage would make a comeback. In December 2015, Pepsi announced that fans of the drink could win one of 13,000 six-packs of the beverage by entering a sweepstakes via a mobile application or online at Pepsipass.com between December 10 and 11. Winners selected during the following week would receive the beverage in time for Christmas.
On June 30, 2016, Pepsi announced that the drink would be making a second return, reaching Canadian stores on July 7, and American stores on August 8, 2016. Unlike the original release in the 1990s, the drink as released in 2015 and 2016 contains caffeine and sodium benzoate, a preservative.
In October 2016, Pepsi rereleased the drink in the United States again for a limited time exclusively on Amazon.com through its Prime Pantry service, sold in 8 packs. On November 1, 2016, Pepsi announced that the drink would be making a third return for 2017. On July 19, People magazine released an article stating that Crystal Pepsi would be back one final time on August 14, and that Crystal Pepsi-themed music festivals would be held at baseball stadiums around the US with performers Busta Rhymes and Salt-n-Pepa.